If you want to understand the November elections and you'd like to see a change in the future, then watch this DVD, a powerful tool for concerned citizens, activists, volunteers - everyone - who wants to communicate effectively. Using television news clips, graphics, and a lively interview with George Lakoff, this 25 minute program will help you understand the critical role of language in today's politics and the ways you can make language work for you. The use of language to frame all the issues and political debate is what the Republicans figured out over 20 years ago - but what the Democrats have only recently discovered. Lakoff is an expert on language and on this DVD you will learn:

• How conservatives were able to gain so much power
• What "framing" is
• How the term "tax relief" works to frame the debate over taxation
• How to debate a conservative
• Where have all the religious liberals have gone
• Why there seem to be two Americas
• How to influence a swing voter
• How to 'frame' President Bush
• Values win elections. Conservatives know theirs. Do you know yours?